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Juicy Couture is a contemporary line of casual apparel based in Pacoima, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy. Juicy is known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them. more...

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The line is sold in upscale department stores and specialty stores, such as Saks Fifth Avenue, Bergdorf Goodman, Parisian, and Von Maur.

Slogans often adorn Juicy apparel, such as "Wake up and smell the Couture" and "Dude, Where's my Couture?". The signature Juicy Crest, as well as the phrases "Love, P&G" (or "Love G&P") are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation.

History

Gela Nash and Pamela Skaist-Levy founded a company called Travis Jeans which specialized in maternity wear, especially comfortable jeans. This evolved into Juicy Couture, which started out as a relatively unknown brand of expensive T-shirts. It later evolved into a full line of women's apparel. The brand was originally popular on the West Coast of the United States, where their fashion lines focused on comfortable women's what sweat suits and sportswear.

Juicy Couture added collections for men and children in 2002, and bathing suits and accessories for women, including shoes and jewelry (including popular charm bracelets) were added to Juicy's line in 2004. Juicy has since added perfume, socks, and diaper bags. They also sell dog accessories such as dog carriers, dog beds, leashes and collars, dog toys, dog tags, and a variety of dog clothing.

Nash became Gela Nash-Taylor in March 1999 when she married bassist John Taylor of the band Duran Duran. Taylor and Duran Duran singer Simon Le Bon performed at a party launching the line's East Coast debut in New York City in November 1999.

In 2003 Travis Jeans Inc, which owned all of Juicy's assets, was purchased by Liz Claiborne Inc. for United States dollar $53 million, plus a percentage of future earnings. Skaist-Levy and Nash-Taylor remained co-presidents of the company, and the creative minds behind Juicy Couture.

In 2006, further licenses were granted to Tawil Associates, a clothing manufacturer, who began producing a line of Juicy clothing for infants.

Juicy Couture's signature slogan "Made in the Glamorous U.S.A." has recently been eradicated from many of the brand's inner labels. This may be due in large part to Liz Claiborne's acquisition of the company. Many of the products are now manufactured in other parts of the world.

In 2007, Juicy Couture released a new tag on clothing. The new tag is pink consisting of the signature logo. The tags are all pink and there is a ribbon attached that reads Juicy Couture horizontally.

Read more at Wikipedia.org